Many people struggle to find the right marketing software for their business. Getresponse Review shows that this platform brings together email marketing, automation features, and landing page tools in one place.
This post will break down how GetResponse works, what you get for your money, and if it fits your needs. Ready to see if this software can make your campaigns easier?
Overview of GetResponse
GetResponse is a marketing software that helps businesses with their online needs. It offers tools for email campaigns, landing pages, and automation to boost customer engagement.
What is GetResponse?
GetResponse is a digital marketing software that helps businesses manage email campaigns, marketing automation, and landing pages. The platform supports e-commerce tools, conversions, lead generation, and customer relationship management.
Founded over 20 years ago, it serves millions of users worldwide for their marketing communications. Users create signup forms, send newsletters, manage contact lists, and build conversion funnels using its drag-and-drop editor.
The service includes advanced features like webinar hosting, automation workflows, SMS marketing, and website building. It meets strong security standards, with SOC 2, ISO 27001, PCI DSS, HIPAA, and GDPR certifications.
GetResponse offers integration with Shopify, WooCommerce, WordPress, and Google Analytics. Businesses can also benefit from a/b testing, abandoned cart recovery, and email deliverability tools.
David Ch, Head of Marketing at Encharge, ranks it as a top option for digital marketing.
Key Features Summary
A visual workflow builder makes it easy to set up drip campaigns and email segmentation. You can use more than 120 email templates, design landing pages, or build signup forms with the conversion funnel tool.
The platform includes over 65 native integrations, supporting Shopify integration, Woocommerce, Facebook, Slack, and Google Sheets. Built-in webinar hosting and a course builder help with user engagement, while CRM tools support contact list management and lead scoring.
An integrated live chat widget, mobile app, and AI tools for SaaS marketing are available at no extra cost. You get advanced features such as behavior-based flows, revenue tracking with Stripe sync, onboarding resources, dynamic content personalization, A/B tests for email campaigns, user-friendly dashboards for reporting and analytics.
Security features include two-factor authentication and GDPR compliance to ensure data privacy. Explore how these options fit different budgets in the next section about pricing plans.
GetResponse Pricing Plans
GetResponse offers several pricing plans to suit different needs. Each plan includes features like email campaigns, landing pages, and automation tools for your marketing efforts.
List of Pricing Tiers
GetResponse provides a spectrum of pricing schemes suited to diverse requirements. These schemes aid businesses in handling their marketing campaigns, developing mailing lists, and refining customer experiences.
- Free Plan: Suited for 500 contacts, it offers up to 2,500 transmits monthly and includes a single landing page.
- Email Marketing Plan: Priced at $19/month for 1,000 contacts and accommodates a single user. This scheme emphasizes basic emailing tasks.
- Marketing Automation Plan: Costing $59/month for 1,000 contacts and three user access. It introduces automation, segmentation, and funnels.
- eCommerce Marketing Plan: With a cost of $119/month, this scheme caters to up to 1,000 contacts and five users. It is formulated for online shops incorporating advanced ecommerce features.
- Creator Plan: Aimed at course creators and webinar hosts, this level is priced at $69/month. It is formulated for creating and disseminating courses or webinars online.
- Enterprise Plan: Provides advanced options like single sign-on (SSO), transactional emails, but entails custom pricing as per needs.
- MAX Plan: Commencing at $1,099/month for over 100,000 contacts with unlimited user access, dedicated manager assistance, and transactional emails included.
These levels can be scaled as per business expansion, from complimentary basic use to accommodating more complex requirements like ecommerce integrations and sophisticated security methods such as two-factor authentication (2FA). Each priced alternative escalates in terms of capacity and feature set to align with the increasing demands of thriving businesses. Now, we will examine the primary features offered by GetResponse thoroughly.
Value for Money Analysis
The free plan gives a good start, including the website builder and signup forms. Costs grow as your subscribers and features increase. Most small businesses soon need more than the Starter plan, which works best for simple email campaigns or basic email tracking in Gmail and Outlook.
Strong automation and full reporting tools only start at the Marketer plan, which is $59 each month. This means real value begins only at higher tiers if you need advanced CRM and push notifications.
GetResponse includes all premium features for 30 days as a free trial. Discount options help, like saving 18 percent with yearly billing or 30 percent with a 24-month plan. Extra discounts are possible by completing a checklist or using a special link.
Some tools, such as advanced email authentication like DMARC and DKIM, are available only in higher plans. Pricing can rise faster than MailerLite or Brevo for the same number of contacts or WooCommerce integration.
Check if your business needs more than basic online store features before upgrading.
Core Features of GetResponse
GetResponse offers powerful tools for email campaigns and marketing automation. Its landing page builders and webinar features help businesses connect with their audience effectively.
Email Campaigns & Templates
Over 120 email templates make building emails quick. The drag-and-drop email editor lets you add images, text, buttons, video, social icons, and HTML blocks with ease. The layout stays clean and works on mobile devices and webmail like Gmail or Yahoo Mail.
An AI writing assistant comes with all paid plans to help write subject lines or body text.
The classic builder allows you to save content blocks for brand consistency across campaigns. Use the spam checker and inbox preview tool to avoid spam folders in providers such as Outlook or Apple Mail.
A/B testing helps improve open rates by testing different versions of your message. Dedicated IP addresses and email validation in MAX plans boost deliverability into inboxes instead of promotions tabs or spam folders.
Email types include newsletters, drip campaigns, autoresponders, and more.
Marketing Automation Tools expand what you can do after setting up email templates.
Marketing Automation Tools
After building email campaigns and choosing templates, you can use GetResponse marketing automation tools to grow your customer journey. The visual workflow builder makes it easy to set up paths based on user actions, such as opening emails or filling signup forms.
You can link these flows with your email lists, customer support data, and CRMs like Microsoft Dynamics 365.
Pre-made automation templates save time for different needs. Examples include onboarding, lead qualification, retention, post-purchase, webinars, sales, and affiliate marketing sequences.
GetResponse lets you schedule autoresponders using skip days and time zone delivery for global audiences. Event-based triggers and behavior-driven flows start at the Marketer plan ($59 and up).
Some features like triggering from product events or A/B testing inside flows are missing, so you may want to compare it with competitors like HubSpot or Mailchimp if those are important for you.
Landing Page & Funnel Builders
GetResponse offers over 190 landing page templates with simple drag-and-drop tools. You can add widgets like images, videos, forms, buttons, and text to your pages. A/B testing helps you see what works best for your audience.
The free plan allows one landing page, while full funnel features start at $59 per month. Most templates fit digital marketing, so you may need to tweak them for other uses.
The conversion funnel tool gives 17 ready-made lead magnet templates and guides you step by step. It helps you set up signup and thank-you pages, emails, Facebook ads, and tracks everything on a clear dashboard.
The platform also includes a website builder with templates, color themes, AI logo creation, and widgets. Tools like Google Analytics integration and signup forms make it easy to check results and manage leads.
Next, see how GetResponse handles webinars and virtual events.
Webinar Capabilities
Building effective landing pages and funnels pairs well with hosting live events. Webinar Capabilities in this software offer built-in hosting without needing Zoom or extra tools. Users can set titles, dates, and durations in a few steps.
This feature helps automate invites with autoresponders, so all webinar registrants get reminders and updates.
Hosts use text chat, live polls, and Q&A to engage viewers. Attendees can join by mobile app, making events more accessible. The platform supports course building, letting people sell content through their webinars.
Many webinar and course options require higher-tier subscriptions. As one satisfied user shared,.
I launched my first paid course right inside the platform, and the built-in webinar tools made everything easy.
Businesses value ease of use and see strong ratings on Trustpilot. This solution fits creators who want to manage events, collect leads, and sell products without outside services.
Ecommerce and CRM Tools
GetResponse offers eCommerce tools like promo codes, product suggestions, and revenue tracking. Users can set up abandoned cart flows to recover missed sales. Integration with Shopify, WooCommerce, Magento, Stripe, and PayPal makes it easy to sell online.
Direct connections to PrestaShop and Magento help stores sync products quickly.
A basic CRM comes with plans starting at $119 per month for 1,000 contacts. This CRM handles simple lead and deal tracking. It supports tagging and list management but does not match full-featured tools like Salesforce or HubSpot.
Shop owners can track sales, tag contacts, and manage lists within the same dashboard. This helps connect marketing, sales, and customer data without jumping between apps.
Signup Forms & List Management
Signup forms are easy to create with GetResponse. You can embed them on your website or landing pages. This helps you gather leads quickly. The free plan offers pop-ups, forms, and an image library to get started.
List management is efficient too. You can import lists using CSV files for up to 60 contacts automatically cleaned. Tagging and dynamic content allow for better list segmentation. Three default user roles help manage permissions, while custom options are also available for more control over access levels.
Advanced Capabilities
GetResponse offers strong reporting and analytics tools. These features help users track their campaigns’ performance easily.
Reporting & Analytics
Reporting and analytics in GetResponse is solid. It tracks key data like opens, clicks, unsubscribes, bounces, and device stats. Some plans even show eCommerce revenue. Users rate its reporting features well, scoring 4.5 out of 5.
Daily breakdowns help you monitor new or deleted subscribers easily with bar graphs.
Custom reports are limited to the Marketing Automation plan only. The tool lacks detailed per-user analytics and easy revenue tracking options. You won’t find goal tracking or time-to-convert measures here either.
Funnel drop-off rates and split-testing for user journeys are absent too. Next up is Integrations & API Functionality which can add more value to your marketing efforts.
Integrations & API Functionality
Reporting leads to important features like integrations and API functionality. GetResponse offers over 65 native integrations and connects with more than 5,000 apps through Zapier or custom APIs.
Users can directly integrate with popular platforms like Shopify, Stripe, WooCommerce, Magento, PayPal, Facebook, Google Ads, Salesforce and many others.
Creating an API key is easy; just go to Tools > Integrations and API > API > Generate. Basic email integration works well here. Yet for complex engagement strategies, GetResponse may not perform as expected.
CRM options include HubSpot, Salesforce, Zoho and Dynamics 365 for better data management and marketing efforts.
Security & Compliance Standards
GetResponse follows strict security and compliance standards. It has certifications like SOC 2, ISO 27001, PCI DSS, HIPAA, and GDPR. These ensure that your data is safe. The platform provides encrypted backups and uses redundant servers to protect information.
They monitor systems 24/7 and have strong firewall policies.
Single Sign-On (SSO) works with Google, Microsoft, and Okta for easy access. Users can also set up optional two-factor authentication for extra security. In June 2024, a minor breach affected fewer than ten customers but was quickly fixed.
GetResponse maintains privacy features in thirteen languages to comply with GDPR rules on data protection.
User Experience
User Experience is key when choosing software. GetResponse offers a simple interface that makes it easy to use. Customers can find help through various support options. You might enjoy learning more about how this platform works for users like you!
Interface and Usability
GetResponse has a user interface rated 84 out of 100 for usability. The setup takes only five minutes, and you can import a list in just two minutes. Users can create emails and landing pages using drag-and-drop editors.
This makes it easy to design without needing coding skills.
The editor allows you to save your favorite templates and blocks for future use. While the interface is simple and easy to use, some users find it basic or outdated compared to Mailchimp’s features.
GetResponse offers good functionality but lacks certain modern touches that others may provide.
Customer Support Options
The ease of using GetResponse continues with great customer support options. Users enjoy 24/7 live chat assistance in English. Email support is available in seven languages, making it easy for many customers to get help.
Most plans lack phone support, but MAX plan users can receive this option. The help center features a deep knowledge base and useful documentation. Customers rate the service at 4.5 out of 5 for responsiveness and helpfulness; feedback shows satisfaction across the board.
There are also special onboarding features for MAX plan users through Slack, adding value to their experience.
Pros and Cons of GetResponse
GetResponse has many advantages, like easy email campaigns and helpful support. But it also has some downsides, such as pricing that might not suit everyone. Read more to find out what makes GetResponse a good or bad choice for you!
Key Advantages
GetResponse offers many advantages for businesses. Its visual automation builder makes it easy to set up workflows. Users can create email campaigns using a drag-and-drop editor with over 120 templates.
This setup helps save time and effort. The free plan includes useful features like landing pages and pop-ups, making it beginner-friendly.
Integration is another strong point. You can connect it to Facebook, Instagram, and Google Ads easily. This feature expands your marketing reach without much hassle. GetResponse also provides advanced tools for content monetization that are perfect for creators looking to earn through their work.
Next, we will look at the weaknesses and limitations of GetResponse.
Weaknesses and Limitations
Automation features only come with plans that cost $59 or more. This may limit access for small businesses on a tight budget. The all-in-one platform can feel cluttered for teams that focus mainly on email marketing.
Some users report inconsistent quality of customer support, which can be frustrating.
GetResponse does not allow segmentation by trial starts or visits to the pricing page. This makes it harder to target specific groups effectively. Several templates appear outdated and unappealing to modern users.
Users on the Starter plan can create only one custom automation, while unlimited automations are available in the Marketer plan. There is also no full CRM or sales pipeline; its CRM tools are quite basic compared to others on the market, such as HubSpot and Mailchimp.
GetResponse Compared to Competitors
GetResponse stands out among other marketing tools like Mailchimp and ActiveCampaign. Users can find unique features that fit their needs better than some options. GetResponse offers strong email capabilities, automation, and user-friendly design.
Compare these traits to see what works for you!
Mailchimp
Mailchimp is a popular email marketing tool. It works well for simple needs and small businesses. Many users find it easy to set up and use. Mailchimp offers basic features that help with sending emails and managing lists.
For more complex tasks, GetResponse shines brighter than Mailchimp. GetResponse provides advanced automation features that fit larger projects better. However, those features come at a higher price compared to Mailchimp for similar contact counts.
Users should look into their actual needs before choosing between the two options.
ActiveCampaign
Moving on from Mailchimp, we look at ActiveCampaign. This software focuses on deeper automation and stronger CRM features than GetResponse. Users who need advanced automation will find ActiveCampaign a good choice.
GetResponse does not have full CRM or sales pipeline tools like ActiveCampaign offers. Those seeking robust customer relationship management may prefer ActiveCampaign for its extra capabilities.
Its features allow businesses to track leads effectively and automate tasks easily.
Constant Contact
ActiveCampaign offers solid tools for marketing. Constant Contact is another option to consider. This platform focuses on email marketing. It helps businesses send targeted messages.
Constant Contact provides basic features like email templates and list management. It does not include advanced options like webinars or landing page builders, which GetResponse offers.
Users may find it simple to use but want more robust automation tools than what Constant Contact supplies.
Customer reviews from Trustpilot show mixed feelings about this service. Some users praise its ease of use while others seek better functionalities in their campaigns. If you need an all-in-one tool with powerful options, look at GetResponse instead of Constant Contact.
HubSpot
Constant Contact offers solid features for email marketing, but HubSpot takes a different approach. HubSpot provides a full suite of marketing tools. This software can cover many business needs, from emails to social media.
HubSpot is more costly than GetResponse, especially for larger teams. It often appeals to bigger companies that can afford its higher prices. For small and mid-sized businesses, GetResponse tends to be more affordable.
Many users look at Trustpilot reviews or visit sites like pcmag.com to compare both options before making a choice.
Who Should Use GetResponse?
GetResponse is great for small to medium-sized businesses that need strong email tools. People who want to run webinars or sell online will find it useful too.
Best Fit for Businesses
Small and mid-sized businesses find GetResponse to be a great tool. It offers many features that help with email, landing pages, webinars, and funnels. Freelancers also benefit from its user-friendly design.
E-commerce brands appreciate the HIPAA compliance for secure transactions.
Content creators can easily use GetResponse to reach their audience. The platform is ideal for those wanting an all-in-one solution without needing multiple tools. Its capabilities make it suitable for different business needs in today’s market.
Who May Need Alternatives
Teams that need advanced automation should look elsewhere. GetResponse may not meet their needs since it lacks features for real-time revenue tracking and a full CRM. SaaS teams or product-led teams might also outgrow GetResponse quickly.
These teams often require more complex tools to manage their marketing effectively.
For those wanting simple newsletters, the Starter plan can feel limiting. Users looking for robust email campaigns may find better options with other platforms. It is wise for these groups to explore alternatives to find a better fit for their specific needs.
User Feedback and Reviews
User feedback shows a mix of opinions on GetResponse. Many find it user-friendly and effective for email marketing, while some share concerns about pricing and support options.
G2 Reviews Highlights
G2 reviews show a strong customer satisfaction score of 4.3 out of 5 for GetResponse. Users appreciate its features and overall value.
- Many users find GetResponse easy to use, especially for beginners.
- Email campaign tools receive positive feedback for their effectiveness.
- Customers highlight the quality of email templates available in the software.
- Marketing automation stands out as a favorite feature among users.
- Users report satisfaction with the landing page and funnel builder tools.
- Webinar capabilities impress many customers aiming to engage their audience.
- Some reviews mention good integration options with other platforms, enhancing functionality.
- A few users note that customer support could be improved during peak times.
- G2 ratings emphasize GetResponse’s solid performance in digital marketing tasks.
- Users feel this platform offers great value for money compared to competitors such as Mailchimp and HubSpot.
These insights come from real user experiences shared on G2, focusing on key aspects of marketing needs like email deliverability and options for automation tools like password reset and double opt-in forms.
Capterra Ratings Summary
Capterra gives GetResponse a rating of 4.2 out of 5. This score shows how users feel about the software.
- Many users appreciate the email campaign tools and templates offered by GetResponse. They find them easy to use and effective.
- Customers often highlight the strong marketing automation features. These tools help businesses save time and improve their outreach.
- Users like the landing page builders as well. They report that creating pages for events or products is simple.
- Webinar capabilities receive positive feedback too. Many find this feature useful for engaging with audiences live.
- The E-commerce tools stand out in reviews as well. These functions allow businesses to manage sales easily.
- Signup forms are another strong point according to users’ comments. They help in managing and growing email lists effectively.
- Some customers mention good customer support options, which helps them resolve issues quickly.
- On forums like Reddit, people discuss their experiences with GetResponse’s integrations with other platforms, making it a flexible choice for many businesses.
- A few users express concerns about pricing plans compared to competitors, which may affect new customers looking for value.
- Many satisfied users indicate they would recommend GetResponse to others looking for reliable marketing software solutions, while some suggest exploring other options first due to specific needs.
This diverse feedback shows both strengths and areas where GetResponse can enhance its service offerings in the marketing software space, especially concerning integrations and pricing tiers when compared to platforms like Mailchimp or ActiveCampaign.
Common Customer Testimonials
Users share mixed feelings about GetResponse. Some love its features, while others report issues.
- Many users praise the auto funnels feature. They find it easy to create effective campaigns without a lot of effort.
- Customers enjoy the landing pages offered by GetResponse. These pages help businesses capture leads and convert visitors into customers.
- Automation tools receive high marks for their effectiveness. Users appreciate how these tools save time and enhance productivity.
- Chat support is often mentioned in positive reviews. Users feel that the support team is responsive and helpful when they have questions or need assistance.
- A portion of users expresses frustration with billing issues. Several complaints highlight confusion over charges and payment processing.
- Using the platform can be tricky for some users, leading to confusion in finding certain features. This contributes to a less smooth experience, especially for beginners.
- Technical failures also come up in reviews, with some struggling to use specific functions as expected.
- The company responds quickly to negative feedback, addressing 91% of complaints within 48 hours on Trustpilot.
- Onboarding receives good remarks; many find it thorough and personalized, which helps new users get started easily.
- Positive testimonials focus on ease of use, even though there are mentions of technical problems that some face during setup or usage.
- Ratings show that 60% of Trustpilot reviews are five-star ratings; yet, 30% are one-star ratings reflecting dissatisfaction among some customers.
- Users highly value features like email campaigns and templates along with ecommerce tools that fit well with their needs in marketing efforts.
FAQs
11. FAQs: Here, we answer important questions about GetResponse, like its ease of use and support options; check it out for more insights!
Is GetResponse beginner-friendly?
GetResponse is beginner-friendly. It offers a drag-and-drop editor that makes creating emails simple. Users can choose from various templates to get started quickly. Basic automation tools are included, which help users set up campaigns easily.
A/B testing lets beginners try different email versions and see what works best.
The software is rated 4.5 out of 5 for ease of use. There is also a free plan available, allowing new users to explore its features without needing a credit card upfront. All these features make GetResponse a good choice for beginners in marketing software options.
Does GetResponse offer migration support?
GetResponse does not provide direct migration support for users. However, the platform allows you to import lists easily using CSV files. You can clean up to 60 contacts automatically during this process.
This feature helps new users transfer their email lists without much hassle.
If you need to move data from another service, check if they allow exporting in CSV format too. Many popular platforms do support export options that fit with GetResponse’s needs. Using these features can simplify your transition when moving your email campaigns and subscriber info.
How does GetResponse’s deliverability compare?
GetResponse has a high deliverability rate of 99%. This ensures that most emails reach the inboxes of your recipients. The platform supports DKIM and DMARC, which help protect your email reputation.
These tools also verify that messages come from you.
For users on MAX plans, options like email validation and dedicated IPs are available. Email validation checks if addresses are correct and ready to receive mail. Dedicated IPs provide a unique address for sending emails, improving deliverability even more.
With these features in place, GetResponse stands out among other services for those focused on reaching their audience effectively.
Conclusion
The 2025 GetResponse review provides clear insights into this marketing software. Users can explore various features, such as email campaigns and automation tools. Pricing plans cater to different needs, offering value for money.
While it has strong capabilities, some users might find the choices excessive. In summary, it’s a solid option for businesses seeking an all-in-one solution.